Terms

1. Who we are

These terms are between you and Augmented Reality Studios AB, org.nr 559416-9426, C/O HVNT, Sturegatan 50, 114 36 Stockholm, Sweden, trading as Minimum Effort. Contact: hello@minimumeffort.io.

2. Using the site

The site is provided as it is. We try to keep it accurate; we may change prices, products and content at any time. Using the site creates no agreement between us. Buying something, or signing an agreement, does.

The content, name and design of the site belong to us. You may link to it, quote it, and screenshot it. You may not copy it to sell your own services.

3. Who we sell to

Subscriptions (Min, Mid, Max), The Audit, the 10-Day MVP, Build once, Enterprise and Public Sector work are for companies, organisations and public bodies. By buying any of these, or contacting us about them, you confirm that you are acting on behalf of a business and not as a consumer. The Swedish Distance and Off-Premises Contracts Act (distansavtalslagen), including the 14-day right of withdrawal, does not apply to business purchases.

Day One is open to everyone. If you are a private individual, for example someone testing an idea before starting a company, you are welcome to buy it. When you do, Swedish consumer law applies, and section 4 explains what that means in practice: the price you see at checkout includes moms, you keep a 14-day right of withdrawal until we deliver, and you can take any dispute to the Swedish National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN).

4. Day One: the 24-hour prototype

What it is. A working prototype of one page or one flow, clickable, with real copy and your brand on it, delivered as a link you can share. It is made to test an idea, show to people and react to. It is not the finished product; the 10-Day MVP is. It carries no warranty of fitness for any particular purpose and should not be put in front of paying customers as a finished product.

Price and payment. 4 900 SEK excluding moms (VAT) for businesses, or the fixed equivalent shown on the site in the currency you select (EUR, GBP, USD, CHF, DKK, NOK or CAD); you are charged in that currency. For private individuals the checkout shows the price including VAT where it applies; in Sweden that is 6 125 SEK. Payment is by card through Stripe, in advance. You receive a receipt from Stripe and an invoice from us. If a refund is due, it is paid in the currency you paid in.

The brief and the clock. When you pay, we send you a short brief and a few questions, and we may ask for your graphic profile or a couple of references. The 24 hours run from the moment we have received your completed brief and anything we asked for. If we are fully booked when your brief arrives, we tell you the same day which date your 24 hours start from, and they run from then. We confirm the start by email.

What we need from you. The completed brief, your graphic profile or references if we ask for them, and an answer within a few hours if we have one question. We will ask at most once.

If we miss the 24 hours. You get a full refund, and you keep whatever we deliver anyway. That is the whole clause.

Cancellation. Cancel any time before your 24 hours start: full refund. Once they have started, no refund, because the work is being done.

If you are a private individual. You have a 14-day right of withdrawal under distansavtalslagen. Because Day One is delivered within 24 hours of your brief, which is usually inside those 14 days, the checkout asks you to agree that we start the work before the withdrawal period ends and that the right of withdrawal lapses once the prototype is delivered. Until delivery, our cancellation rule above is more generous than the law anyway: cancel before your 24 hours start and you get everything back. If we disagree about anything, you can turn to Allmänna reklamationsnämnden (arn.se), and we follow their recommendations.

The 30-day credit. If, within 30 days of delivery, you start a Min, Mid or Max subscription with us, or buy a Build once, the full 4 900 SEK is deducted from the first invoice. The credit is per company, not per person, and can be used once.

What you own. You own the delivered prototype: the page, the copy written for you, and the design as delivered. We keep the right to reuse general components, patterns, code and know-how that are not specific to you, and to mention that we made a prototype for you unless you ask us not to.

What you give us. Anything you send in the brief must be yours to share. If you send us trademarks, text or images, you confirm you have the right to use them.

5. Everything else we sell: the product terms

These terms are accepted at checkout, or by pressing Accept on an order (section 5.7). There is no separate contract to sign; this section and the Data Processing Agreement at minimumeffort.io/dpa/agreement are the agreement. Prices are shown on the site in eight currencies; the price in the currency you select is the price, and SEK is the reference if anything is unclear.

5.1 Subscriptions (Min, Mid, Max)

What you get. Month one is the audit (section 5.2) at the tier's scope. From month two: up to the number of automations or tools the tier states under management, the tier's build days each month, monitoring, fixes and upgrades, the monthly receipt, and support at the tier's response time. The current tier definitions on minimumeffort.io/subscriptions on the day you subscribe apply for your term.

Payment. Monthly in advance by card, or yearly in advance at the yearly price. Moms (VAT) is added where it applies. Third-party hosting and licence costs for tools we build for you are passed through at cost, agreed in writing first.

Term. The first three months are a minimum term. After that the subscription continues month by month and you may cancel at any time with effect from the end of the current month, in the customer portal or by email. Yearly subscriptions run for twelve months and renew unless cancelled before the renewal date.

The guarantee. If the audit in month one does not identify at least 10 hours a week of recoverable time in your organisation, month one is refunded in full. That is the whole clause.

Changing tier. Up at any month. Down at the next three-month mark.

Handover. Every automation or tool we switch on comes with a recorded walkthrough and a one-page guide for your team.

When it ends. Everything we built for you keeps running in your systems; it is yours (section 5.6). We hand over documentation and credentials within 14 days and offer a fixed buyout price for anything that runs on our side.

5.2 The Audit

What you get. Two weeks: a kickoff, interviews with up to 5, 8 or 12 of your people depending on tier, read access to the systems in scope under the DPA, a map of where the hours go, a ranked list of what to automate with payback per item, one quick win built and live with 30 days of support, and a readout with a fixed-price proposal for what's next.

Payment. 50% at kickoff by card at checkout, 50% invoiced at the readout, 14 days. If the kickoff brief shows your organisation needs a larger tier, we tell you before anything starts; the difference is invoiced with the readout half only if you accept the larger tier.

Timing. The two weeks start the next working day after you confirm the kickoff brief, or on the date we give you the same day if we are fully booked.

The guarantee. If the audit does not identify at least 10 hours a week of recoverable time, the readout invoice is never sent. If the quick win is not live by day 14 for reasons on our side, we continue at no charge until it is.

5.3 The 10-Day MVP

What you get. One core user flow done properly, accounts and login, one integration, your brand, designed and built with AI, deployed and handed over with the code within ten working days of the start date, with a real-person test on day 9, a recorded walkthrough and a one-page guide at delivery, and 30 days of monitoring after delivery. One slot a month.

Payment. 50% at kickoff by card at checkout, 50% invoiced on delivery, 14 days.

Timing. Ten working days from the start date we confirm after your kickoff brief; day 1 is the start date. A delay caused by waiting on you (access, content, answers) extends the dates by the same number of working days and is noted in writing.

The guarantee. The price does not change once the brief is confirmed. If delivery is late for reasons on our side, the delivery invoice is reduced by 10% for every working day late, to a maximum of 50%.

Scope. One flow, one integration. Anything more is a second slot or Build once, quoted separately. The MVP is for business customers only.

5.4 Build once

What you get. The scoping week at a fixed fee, producing a one-page specification and one price; then, if you accept the order, the build to that specification at that price by the date in the order, tested, documented, handed over with the code, a recorded walkthrough and a one-page guide, with 30 days of support.

Payment. The scoping fee by card or invoice before the week starts, credited in full against the build. The build: 50% on acceptance of the order, 50% on delivery, invoiced, 14 days.

The guarantee. The price in the order is the price you pay. If we got the specification wrong, that is our cost, not yours. Changes you ask for after acceptance are quoted as a separate order.

5.5 Enterprise and Public Sector

Scoped in a paid scoping week and sold by order under these terms, or under your own agreement and DPA where your procurement requires it. For public bodies, orders are written to be bought by direct procurement where the value allows, with the documentation that requires.

5.6 Ownership

You own what we deliver to you: the automations, tools, code, designs and documents made for you, from the moment the invoice for them is paid. We keep ownership of our kit: the generic components, templates, prompts, patterns and know-how we bring to every client, and we may reuse them. Nothing in your systems or data becomes ours. We may say that you are a client and describe the work in general terms unless you ask us not to in writing.

5.7 Orders and acceptance

Products bought on the site are accepted at checkout, where you tick that you accept these terms and the DPA. Quoted work (Build once, Enterprise, Public Sector) is accepted by pressing Accept on the order we send you, which states the specification, the price, the dates and the version of these terms that applies. We record who accepted, when and from which address, and send a copy. An accepted order is binding on both of us from that moment.

5.8 Invoices and late payment

Invoices are due 14 days from the invoice date unless the order says otherwise. Late payment carries interest under the Swedish Interest Act (räntelagen) and a reminder fee under the Act on Compensation for Recovery Costs. We may pause work and support on an account that is more than 14 days overdue after a written reminder.

5.9 Changes and cancellation of work in progress

If you cancel an audit, an MVP or a Build once after it has started, the first half is not refunded and work done beyond it is invoiced pro rata to the order price. If we cancel for reasons on our side, you pay nothing for undelivered work and we refund any part of the first half that exceeds the work done.

6. Liability

For Day One bought by a business, our total liability for any claim is limited to the amount you paid for it; for a private individual, your statutory rights apply and are not limited by this section. For everything else, our total liability for all claims in a twelve-month period is limited to the amounts you paid us in that period, and neither party is liable for indirect loss, lost profit or lost data beyond what the DPA provides. Nothing here limits liability for intent, gross negligence, or anything that cannot be limited under Swedish law.

7. Law and disputes

Swedish law applies. Disputes are settled by the Stockholm District Court (Stockholms tingsrätt) as the court of first instance. We would rather solve it with a phone call, and we will try that first.

8. Changes

We may update these terms. The version in force is the one on this page on the day you buy.