We exist to help you do less and achieve more.

The short version

• We did it to ourselves first: the content grind, the internal tools, the inbox, automated at a nine-person startup before we sold anything to anyone.
• Fixed prices, always. We don't sell hours, we remove them.
• One monthly receipt per client: what's running, hours back, incidents. The only status report you'll get.
• A human reads what matters and steps in when it does. The rest is handled by robots that say so in their first line.
• We sell automation, so we run on it: the same agents that answer your mail at 02:00 are the ones we'd build for you.

The robots

• One researches every company that writes to us and answers first, within fifteen minutes, and says it's a robot.
• One turns every call into a note, a next step and a follow-up.
• One writes the morning brief: three things, then nothing.
• One drafts the posts and the outreach, in our voice, for a human to approve.
• One runs the brief when you buy: seven questions, no call.
• One builds the first version from your brief, for a human to polish before you see it.
• One writes each client's monthly receipt from the counters, and says "not measured yet" where there's no number.
• One finds companies worth writing to, from public sources, and never writes to them itself.
• One reads every draft before a human does: the voice, the prices, the names.

None of them send a mail a human hasn't sanctioned, and none of them need a desk.

How we work

• Every automation is built in your systems or handed over with the code. No hostage situation.
• A DPA is signed before we touch anything. Data stays in the EU. Nothing trains on your material.
• We take six subscription clients at a time, so every one of them gets a human.
• If a recommendation doesn't come with a number next to it, we don't make it.

The company

Minimum Effort is a brand of Augmented Reality Studios AB, org.nr 559416-9426, VAT SE559416942601. C/O HVNT, Sturegatan 50, 114 36 Stockholm, Sweden. hello@minimumeffort.io.