(the name is a promise, not a warning)

Minimum
Effort.

Maximum
Output.

You do what you're best at. We make everything else run itself: the reports, the spreadsheets, the support queue, the dashboards, the tool you've been "about to build" for three years. With AI, and with people who named their company after how little they'll bother you. Five people or five hundred. Same amount of effort from us. We exist to help you do less and achieve more.

≥ 10 hrs
back, per week. minimum.
Fixed price
never hourly
14 days
to the first thing running
Or you don't pay
in writing. in ink.
Not sure about us yet?

Too cheap to say no to.

Day One. Tell us the thing. We send you a short brief, you fill it in, and 24 hours later you're looking at a working prototype of it: your brand on it, a link you can send to anyone. 4 900 SEK. Paid by card.

(and the 4 900 counts in full toward any subscription within 30 days)
Day One
4 900 SEK
  • A working prototype: one flow you can click through, real copy, your brand on it
  • How it works: you pay, we send the brief and a few questions, you send back your graphic profile or a couple of references
  • 24 hours from the moment your brief lands. Fully booked? We tell you your start date the same day.
  • Not the finished product. That's what the 10-Day MVP is for.
  • No company yet? Doesn't matter. Ideas can buy too.
  • Counts in full toward any subscription started within 30 days
Buy Day One · 4 900 SEK

The clock starts when your brief lands, not when you pay. 4 900 SEK ex. moms, 6 125 SEK incl. moms for private individuals.

You do what you do best.
We do the rest.

(we'd explain how, but that sounds like work)
01

Automate

The grind nobody was hired to do. We take the human out of the loop. The human is usually relieved.

  • Reports that assemble themselves
  • Spreadsheets that reconcile themselves
  • Support replies drafted before you've read the ticket
  • Invoices, reminders, follow-ups, data entry
  • Meeting notes in the CRM before you've left the meeting
02

Build

Products designed for how your business actually works, not how the software vendor thinks it should.

  • Your MVP in 10 days, fixed price. Yes, really.
  • Internal tools that replace the heroic spreadsheet
  • Dashboards with the three numbers that matter, not the forty that don't
  • Customer portals nobody needs a tutorial for
  • AI assistants trained on your data, not the internet's
  • Web and mobile apps, designed and built as one thing
03

Run

We keep it alive and make it better every month, so nobody on your team gets promoted to "the IT person" against their will.

  • Monitoring, fixes, upgrades. Mostly done by robots.
  • New automations as the business changes
  • One monthly number: hours your team got back
  • Cancel any month. We'd rather you didn't.
Build, the fast way

Your MVP.
10 days.
49 500 SEK.

(a typical agency needs three months just to send the first invoice)

From idea to a product people can log into. Not a prototype, not a Figma file, not a deck. Designed and built with AI, by people who'd rather ship it than talk about it.

Typical agency
  • 3 months
  • 300 000+ SEK
  • 6 workshops
  • A roadmap to the next workshop
Minimum Effort
  • 10 days
  • 49 500 SEK
  • 1 kickoff
  • A product. And a nap.
What's in the box
  • One core user flow, done properly
  • Accounts and login
  • One integration (payments, CRM, or your data)
  • Your brand on it, web or mobile
  • Deployed, live, yours

Everything else waits until a real person has used it.

Claim the next slot

One MVP slot a month. The next one goes to whoever claims it first. We could do two, but then we'd have to try harder.

Don't know where to begin?

Start in two weeks.

(we could stretch it to six and charge more. we won't.)

An audit, the way it should be: two weeks inside your company, one thing running by the end of it, and a plan for what to automate and build next. It's month one of every subscription. Know exactly what you want already? Buy a Build outright and skip it.

Week 1

We look.

A 60-minute kickoff with you. Our intake agent interviews up to twelve of your people, 15 minutes each. Read access to where the work actually happens. Out comes a map of where every hour goes. Including the ones spent in meetings about meetings.

Week 2

We fix one thing.

We rank 3–5 opportunities by hours saved and payback time. Then we pick one quick win from our kit and switch it on. Live. Before you've paid the second half.

Day 14

You get the receipt.

A map of where your hours go. A ranked list of what to automate and build, with payback per item. The thing we switched on, still running. A fixed-price proposal for what's next, which you are completely free to ignore.

Things that should never have needed a human.

(Anna, if you're reading this: you're free now.)
  • The Monday report
  • The spreadsheet only Anna understands (Anna is on holiday)
  • The dashboard that is actually a PowerPoint
  • The support inbox at 8:00 on Monday
  • Chasing the invoice about the invoice
  • Typing the meeting into the CRM
  • Onboarding paperwork
  • Copying data from one system into another system that does the same thing

If it's done the same way every week, it shouldn't be done by a person. We take it off their desk and leave it running. No retainer required, no hostage situation.

Pay monthly. Or once.

(either way: start, build, run.)

Subscribe to less effort, or buy it outright. Both come with Start, Build and Run. One of them comes with a monthly receipt showing the hours you got back.

PRICES IN SEK · CHANGE CURRENCY · CHARGED IN THE CURRENCY YOU PICK

Min

4 500 SEK / month
or 45 000 a year: 10 months for 12
StartMonth one is the two-week audit. Up to 5 interviews. One quick win live by day 14.
BuildUp to 3 automations built and run. Half a build day a month for improvements.
RunMonitoring, fixes, upgrades. The monthly receipt. Support within two working days.
Subscribe · Min

Mid

7 900 SEK / month
or 79 000 a year: 10 months for 12
StartThe two-week audit. Up to 8 interviews. One quick win live by day 14.
BuildUp to 6 automations or one tool. One build day a month.
RunEverything in Min, next working day support.
Subscribe · Mid

Max

12 500 SEK / month
or 125 000 a year: 10 months for 12
StartThe two-week audit. Up to 12 interviews, whole company or one function deep.
BuildEverything we build for you. Two build days a month.
RunSame-day support. A quarterly review of where the hours go now.
Subscribe · Max

All prices ex. moms. Three-month minimum, then cancel any month. Month one is the audit: if it doesn't find at least 10 hours a week to give back, month one is refunded. We take six subscription clients at a time, so every one of them gets a human. Five seats open.

Larger organisation?

Enterprise is by quote, after a paid scoping week. Still a fixed price, still a subscription if you want one. We don't do hourly. Not even for you.

Get a quote

Public sector?

By quote, designed to fit under direktupphandling. Data stays in the EU, nothing trains on your material, GDPR documentation included. We even read it.

Get a quote

10 hours a week back.
Or you don't pay.

(your CFO will love this part.)

Month one of every subscription is the audit. If it doesn't find at least ten recoverable hours a week in your company, month one is refunded. That's the whole clause. Our lawyer wanted it longer. We said that sounded like effort. On anything bought outright, the guarantee is simpler: the price we agreed is the price you pay.

Exhibit A: ReadySet.

We sell automation, so we run on it: the same robots that answer your mail at 02:00 are the ones we'd build for you.

Client zero

ReadySet

Nine people building game-based engagement experiences. Too few hands for the content and marketing grind, and internal tools that lived in spreadsheets. We automated the grind, built the robots and the tools they kept putting off, and now keep all of it running. They went back to making games.

38 hrs
back per week
9 people
doing the work of 10

Counted at the end of every month. Ask and we'll show the spreadsheet.

Founding clients

Two spots. Half price.

In exchange for a case study, a testimonial and one reference call. After that, full price. Forever. We're not a discount brand, we're a lazy one.

Claim a spot

Do less.
Start here.

One form. We reply within one working day with two kickoff dates and a fixed price. No deck, no "let's circle back". A call only if you want one. We have never circled back in our lives.

We exist to help you do less
and achieve more.
(this is the most effort we'll ask of you)
Or book 20 minutes

A human, a calendar, no deck.

We reply within one working day. Jarvis, one of our robots, may reply first; it says so, and a human reads everything. Your details go nowhere else.