/* Minimum Effort. Maximum Output. */

:root {
  --paper: #F3EDDF;
  --ink: #111111;
  --cool: #1F4FD8;
  --hot: #F5431A;
  --grey: #6B6358;
  --white: #FFFFFF;

  --f-display: 'Anton', Impact, sans-serif;
  --f-hand: 'Caveat', cursive;
  --f-body: 'Karla', system-ui, sans-serif;
  --f-mono: 'Space Mono', monospace;

  --wrap: 1280px;
  --gutter: 32px;
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 18px;
  line-height: 1.4;
  overflow-x: hidden;
}

a { color: inherit; }
a:hover { color: inherit; }
img, svg, video { display: block; }

:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }
.on-cool :focus-visible, .on-ink :focus-visible { outline-color: var(--paper); }

.skip {
  position: absolute; left: 16px; top: -100px; z-index: 10;
  background: var(--paper); color: var(--ink); padding: 12px 16px; font-weight: 700;
}
.skip:focus { top: 16px; }

/* ---------- keyframes (names and timings from the mockup) ---------- */
@keyframes me-rise { from { opacity: 0; transform: translateY(28px); } to { opacity: 1; transform: translateY(0); } }
@keyframes me-rise-tilt { from { opacity: 0; transform: translateY(28px) rotate(-3deg); } to { opacity: 1; transform: translateY(0) rotate(-3deg); } }
@keyframes me-spin { to { transform: rotate(360deg); } }
@keyframes me-marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@keyframes me-grow { from { transform: scaleY(0.08); } to { transform: scaleY(1); } }
@keyframes me-stamp { from { opacity: 0; transform: rotate(-12deg) scale(1.6); } to { opacity: 1; transform: rotate(-12deg) scale(1); } }

/* ---------- layout helpers ---------- */
.wrap {
  max-width: var(--wrap);
  margin: 0 auto;
  padding: 96px var(--gutter);
  display: flex;
  flex-direction: column;
  gap: 48px;
}
.stack { display: flex; flex-direction: column; gap: 12px; }
.row { display: flex; flex-wrap: wrap; gap: 24px; }

.on-cool { background: var(--cool); color: var(--paper); }
.on-hot { background: var(--hot); color: var(--ink); }
.on-ink { background: var(--ink); color: var(--paper); }
.on-paper { background: var(--paper); color: var(--ink); }

/* ---------- type ---------- */
.display {
  margin: 0;
  font-family: var(--f-display);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 0.9;
}
.display--xl { font-size: clamp(72px, 14vw, 210px); line-height: 0.86; letter-spacing: -0.01em; }
.display--l { font-size: clamp(56px, 9vw, 136px); line-height: 0.86; }
.display--m { font-size: clamp(48px, 7vw, 104px); line-height: 0.9; }
.display--s { font-size: clamp(40px, 6vw, 88px); line-height: 0.9; max-width: 1000px; }

.heckle {
  font-family: var(--f-hand);
  font-weight: 600;
  font-size: 34px;
  line-height: 1;
  display: inline-block;
  align-self: flex-start;
  transform: rotate(-2deg);
}
.heckle--hot { color: var(--hot); }

.eyebrow {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.eyebrow--grey { color: var(--grey); }

.lede { margin: 0; font-size: 20px; }
.muted { color: var(--grey); }

/* ---------- buttons ---------- */
.btn {
  display: inline-block;
  font-family: var(--f-display);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  line-height: 1;
  text-decoration: none;
  text-align: center;
  border: 0;
  cursor: pointer;
  font-size: 20px;
  padding: 16px 24px;
}
.btn--hot { background: var(--hot); color: var(--ink); }
.btn--ink { background: var(--ink); color: var(--paper); }
.btn--ink:hover { color: var(--paper); }
.btn--ghost { background: transparent; color: var(--ink); border: 3px solid var(--ink); }
.btn--lg { font-size: 22px; padding: 20px 30px; }
.btn--ghost.btn--lg { padding: 17px 30px; }
.btn--sm { font-size: 18px; padding: 14px 22px; }
.btn--push { margin-top: auto; }

/* ---------- header ---------- */
.site-header .bar {
  max-width: var(--wrap);
  margin: 0 auto;
  padding: 24px var(--gutter);
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 16px 32px;
}
.wordmark {
  font-family: var(--f-display);
  font-size: 28px;
  line-height: 1;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  text-decoration: none;
}
.nav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 28px;
  font-weight: 700;
  font-size: 16px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.nav a { text-decoration: none; padding: 10px 0; }
.nav a:hover { text-decoration: underline; text-underline-offset: 6px; text-decoration-thickness: 3px; }

/* ---------- hero: cobalt half ---------- */
.hero { position: relative; overflow: hidden; background-color: var(--cool); }
.hero__media,
.hero__tint,
.hero__fade {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
}
.hero__media {
  background-size: cover;
  background-position: center 60%;
}
.me-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 60%;
}
.hero__tint { background: var(--cool); opacity: 0.78; mix-blend-mode: multiply; }
.hero__fade { background: linear-gradient(90deg, var(--cool) 0%, transparent 70%); opacity: 0.55; }
.hero__inner {
  position: relative;
  max-width: var(--wrap);
  margin: 0 auto;
  padding: 72px var(--gutter) 120px;
  display: flex;
  flex-direction: column;
  gap: 24px;
  min-height: 560px;
  justify-content: flex-end;
}
.hero .heckle {
  font-size: 36px;
  transform: rotate(-3deg);
  animation: me-rise-tilt 0.7s ease-out 0.5s both;
}
.hero h1 { animation: me-rise 0.8s ease-out 0.1s both; }

/* ---------- hero: tomato half ---------- */
.output { position: relative; }
.output .wrap { padding: 56px var(--gutter) 72px; gap: 40px; position: relative; }
.output h2 { animation: me-rise 0.8s ease-out 0.3s both; }
.output__foot {
  display: flex;
  flex-wrap: wrap;
  gap: 32px 64px;
  align-items: flex-end;
  justify-content: space-between;
}
.output__foot p { margin: 0; max-width: 680px; font-size: 24px; line-height: 1.35; flex: 1 1 420px; }
.btn-row { display: flex; flex-wrap: wrap; gap: 16px; }

.me-badge {
  position: absolute;
  right: 48px;
  top: -118px;
  width: 236px;
  height: 236px;
  animation: me-spin 18s linear infinite;
  transform-origin: 50% 50%;
}
@media (max-width: 760px) { .me-badge { display: none; } }

/* ---------- marquee ---------- */
.marquee { overflow: hidden; padding: 18px 0; }
.marquee__track {
  display: flex;
  width: max-content;
  animation: me-marquee 36s linear infinite;
  font-family: var(--f-display);
  font-size: 34px;
  line-height: 1;
  text-transform: uppercase;
  letter-spacing: 0.03em;
  white-space: nowrap;
}
.marquee__set { display: flex; gap: 40px; padding-right: 40px; }
.marquee__dot { color: var(--hot); }

/* ---------- receipt strip ---------- */
.facts { border-top: 3px solid var(--ink); border-bottom: 3px solid var(--ink); }
.facts .wrap { padding: 28px var(--gutter); flex-direction: row; flex-wrap: wrap; gap: 24px 48px; justify-content: space-between; }
.fact { flex: 1 1 200px; }
.fact__big { font-family: var(--f-display); font-size: 40px; line-height: 1; text-transform: uppercase; }
.fact__big--hot { color: var(--hot); }
.fact__small { font-size: 14px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--grey); margin-top: 6px; }

/* ---------- cards ---------- */
.card {
  flex: 1 1 300px;
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.card h3 { margin: 0; font-family: var(--f-display); font-weight: 400; font-size: 56px; line-height: 0.9; text-transform: uppercase; }
.card p { margin: 0; }
.list {
  margin: 0;
  padding: 0;
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 6px;
  font-size: 16px;
  font-weight: 700;
}

/* ---------- MVP ---------- */
.mvp__hot { color: var(--hot); }
.mvp__pitch { display: flex; flex-wrap: wrap; gap: 40px 64px; align-items: center; }
.mvp__pitch > p { margin: 0; max-width: 560px; font-size: 20px; flex: 1 1 320px; }

.app {
  flex: 1 1 380px;
  max-width: 560px;
  background: var(--paper);
  color: var(--ink);
  border: 3px solid var(--ink);
  box-shadow: 12px 12px 0 var(--ink);
}
.app__chrome {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 12px 16px;
  border-bottom: 3px solid var(--ink);
  background: var(--white);
}
.app__dot { width: 12px; height: 12px; border-radius: 50%; background: var(--ink); }
.app__dot--hot { background: var(--hot); }
.app__url { margin-left: 12px; font-family: var(--f-mono); font-size: 12px; color: var(--grey); }
.app__body { display: flex; min-height: 260px; }
.app__rail {
  flex: 0 0 64px;
  background: var(--ink);
  display: flex;
  flex-direction: column;
  gap: 14px;
  padding: 16px 0;
  align-items: center;
}
.app__logo { width: 28px; height: 28px; background: var(--hot); }
.app__line { width: 28px; height: 6px; background: var(--paper); opacity: 0.7; }
.app__main { flex: 1 1 auto; min-width: 0; padding: 20px; display: flex; flex-direction: column; gap: 16px; }
.app__head { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.app__title { font-family: var(--f-display); font-size: 22px; text-transform: uppercase; }
.app__pill { background: var(--hot); color: var(--ink); font-family: var(--f-display); font-size: 18px; padding: 6px 10px; line-height: 1; }
.app__bars { display: flex; align-items: flex-end; gap: 10px; height: 120px; border-bottom: 3px solid var(--ink); }
.app__bars span {
  flex: 1;
  background: var(--ink);
  transform-origin: bottom;
  animation: me-grow 1.2s ease-out both;
}
.app__bars span:nth-child(1) { height: 30%; animation-delay: 0.2s; }
.app__bars span:nth-child(2) { height: 45%; animation-delay: 0.35s; }
.app__bars span:nth-child(3) { height: 40%; animation-delay: 0.5s; }
.app__bars span:nth-child(4) { height: 62%; animation-delay: 0.65s; }
.app__bars span:nth-child(5) { height: 70%; animation-delay: 0.8s; }
.app__bars span:nth-child(6) { height: 88%; animation-delay: 0.95s; background: var(--cool); }
.app__bars span:nth-child(7) { height: 100%; animation-delay: 1.1s; background: var(--hot); }
.app__tiles { display: flex; gap: 12px; flex-wrap: wrap; }
.app__tile { flex: 1 1 120px; border: 2px solid var(--ink); padding: 10px; font-family: var(--f-mono); font-size: 12px; line-height: 1.4; }
.app__tile strong { font-size: 18px; }

.vs { align-items: stretch; }
.vs__them { border: 2px solid var(--paper); opacity: 0.85; }
.vs__word {
  flex: 0 0 auto;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--f-hand);
  font-weight: 600;
  font-size: 48px;
  line-height: 1;
  padding: 0 8px;
}
.list--big { gap: 10px; font-family: var(--f-display); font-weight: 400; font-size: 32px; line-height: 1; text-transform: uppercase; }
.list--box { gap: 8px; font-size: 17px; }
.small { margin: 0; font-size: 15px; }
.note { margin: 0; font-size: 18px; font-weight: 700; }

/* ---------- Start ---------- */
.start { border-top: 3px solid var(--ink); }
.start .lede { margin-top: 8px; max-width: 720px; }
.steps { display: flex; flex-wrap: wrap; gap: 32px; }
.step { flex: 1 1 300px; border-top: 3px solid var(--ink); padding-top: 20px; display: flex; flex-direction: column; gap: 12px; }
.step h3 { margin: 0; font-family: var(--f-display); font-weight: 400; font-size: 40px; line-height: 0.95; text-transform: uppercase; }
.step p { margin: 0; }

/* ---------- Kit (stamps) ---------- */
.kit .wrap { gap: 40px; }
.chores { display: flex; flex-wrap: wrap; gap: 16px; margin: 0; padding: 0; list-style: none; }
.chore {
  flex: 1 1 220px;
  border: 2px solid var(--paper);
  padding: 24px;
  font-family: var(--f-display);
  font-size: 24px;
  line-height: 1.05;
  text-transform: uppercase;
  position: relative;
  overflow: hidden;
}
.stamp {
  position: absolute;
  right: -6px;
  bottom: 10px;
  border: 3px solid var(--hot);
  color: var(--hot);
  padding: 4px 10px;
  font-size: 16px;
  letter-spacing: 0.12em;
  transform: rotate(-12deg);
  animation: me-stamp 0.5s ease-out both;
}
.kit p { margin: 0; font-size: 20px; max-width: 720px; }

/* ---------- Pricing ---------- */
.pricing .wrap { gap: 40px; }
.price { background: var(--paper); color: var(--ink); gap: 20px; }
.price__amount { font-family: var(--f-display); font-size: 36px; line-height: 1; }
.list--price { gap: 8px; font-size: 17px; font-weight: 400; }
.list--tiers { gap: 10px; }
.list--tiers li:not(:last-child) {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  border-bottom: 1px solid var(--ink);
  padding-bottom: 8px;
}
.list--tiers li span:last-child { font-weight: 700; white-space: nowrap; }
.b { font-weight: 700; }
.fine { margin: 0; font-size: 15px; opacity: 0.9; }
.quote {
  flex: 1 1 400px;
  border: 2px solid var(--paper);
  padding: 28px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.quote h3 { margin: 0; font-family: var(--f-display); font-weight: 400; font-size: 28px; line-height: 1; text-transform: uppercase; }
.quote p { margin: 0; font-size: 17px; }
.quote .btn { margin-top: 12px; align-self: flex-start; }

/* ---------- Guarantee ---------- */
.guarantee .wrap { gap: 24px; }
.guarantee__foot { display: flex; flex-wrap: wrap; gap: 24px 48px; align-items: flex-end; }
.guarantee .heckle { font-size: 40px; transform: rotate(-3deg); }
.guarantee p { margin: 0; max-width: 600px; font-size: 20px; }

/* ---------- Proof ---------- */
.proof .wrap { gap: 40px; }
.proof__row { display: flex; flex-wrap: wrap; gap: 32px; }
.zero {
  flex: 2 1 520px;
  border: 3px solid var(--ink);
  padding: 40px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.zero h3, .founding h3 { margin: 0; font-family: var(--f-display); font-weight: 400; font-size: 48px; line-height: 0.95; text-transform: uppercase; }
.zero > p { margin: 0; font-size: 19px; }
.zero__body { display: flex; flex-wrap: wrap; gap: 24px 40px; align-items: flex-start; margin-top: 8px; }
.zero__nums { flex: 1 1 260px; display: flex; flex-direction: column; gap: 16px; }
.zero__nums .row { gap: 16px; }
.num { flex: 1 1 120px; background: var(--ink); color: var(--paper); padding: 20px; }
.num__big { font-family: var(--f-display); font-size: 40px; line-height: 1; }
.num__small { font-size: 14px; margin-top: 4px; }

.receipt {
  flex: 0 1 300px;
  background: var(--white);
  color: var(--ink);
  padding: 24px 22px 32px;
  font-family: var(--f-mono);
  font-size: 13px;
  line-height: 1.7;
  transform: rotate(2deg);
  box-shadow: 8px 10px 0 rgba(17, 17, 17, 0.18);
  border-bottom: 10px dotted var(--paper);
}
.receipt__brand { text-align: center; font-family: var(--f-display); font-size: 22px; line-height: 1; text-transform: uppercase; letter-spacing: 0.04em; }
.receipt__sub { text-align: center; font-size: 11px; letter-spacing: 0.2em; margin-top: 4px; }
.receipt__rule { border-top: 2px dashed var(--ink); margin: 14px 0; }
.receipt__line { display: flex; justify-content: space-between; gap: 8px; }
.receipt__line--b { font-weight: 700; }
.receipt__thanks { text-align: center; font-size: 11px; letter-spacing: 0.12em; }

.founding { flex: 1 1 300px; padding: 40px; display: flex; flex-direction: column; gap: 16px; }
.founding p { margin: 0; font-size: 18px; }

/* ---------- Contact ---------- */
.contact .wrap { padding-bottom: 48px; }
.contact__row { display: flex; flex-wrap: wrap; gap: 40px 64px; justify-content: space-between; align-items: flex-start; }
.contact__copy { display: flex; flex-direction: column; gap: 20px; flex: 1 1 360px; }
.contact__copy p { margin: 0; font-size: 20px; max-width: 520px; }
.contact .heckle { transform: rotate(-3deg); }
.monogram {
  font-family: var(--f-display);
  font-size: clamp(140px, 16vw, 260px);
  line-height: 0.8;
  letter-spacing: -0.05em;
  color: var(--hot);
  margin-top: 16px;
}

.form {
  flex: 1 1 440px;
  max-width: 640px;
  background: var(--paper);
  color: var(--ink);
  padding: 40px;
  display: flex;
  flex-direction: column;
  gap: 20px;
}
.form__pair { display: flex; flex-wrap: wrap; gap: 20px; }
.field { flex: 1 1 200px; display: flex; flex-direction: column; gap: 8px; }
.field label { font-size: 14px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; }
.field input,
.field select,
.field textarea {
  width: 100%;
  padding: 16px;
  border: 3px solid var(--ink);
  border-radius: 0;
  background: var(--white);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: 18px;
  min-height: 52px;
}
.field textarea { resize: vertical; }
.form .btn { align-self: flex-start; min-height: 52px; }
.form__note { margin: 0; font-size: 14px; color: var(--grey); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

.site-foot {
  border-top: 1px solid var(--paper);
  padding-top: 24px;
  display: flex;
  flex-wrap: wrap;
  gap: 12px 32px;
  justify-content: space-between;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

/* ---------- small screens ---------- */
@media (max-width: 480px) {
  :root { --gutter: 20px; }
  .wrap { padding-top: 72px; padding-bottom: 72px; }
  .card, .founding, .zero, .form { padding: 28px 24px; }
  .card h3 { font-size: 48px; }
  .output__foot p { font-size: 21px; }
  .app__rail { flex-basis: 48px; }
  .receipt { transform: rotate(1deg); }
}

/* ---------- motion preferences ---------- */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.001s !important; animation-iteration-count: 1 !important; }
  .me-video { display: none; }
}

/* ---------- late overrides ---------- */
.card h3.eyebrow {
  font-family: var(--f-body);
  font-weight: 700;
  font-size: 14px;
  line-height: 1.4;
  letter-spacing: 0.12em;
}

/* Bars and stamps wait until they are on screen (see inline script). */
.js .stamp.reveal:not(.is-in),
.js .app__bars.reveal:not(.is-in) span { animation-play-state: paused; }
.form > .field { flex: none; }